Friday, July 24, 2009

Can't Recall This Candy...or Ever Actually Using this Word

funny word of the day: bonkers

Definition from Merriam-Webster:
\ˈbäŋ-kərz, ˈbȯŋ-\
perhaps from bonk + -ers (as in crackers)
circa 1948
: crazy, mad

Evidently, and I don't really remember this, Bonkers was also a popular chewy candy in the 80s.

From Wikipedia:
Bonkers was a candy offering from Nabisco in the mid 1980s. It consisted of chewable rectangular shaped candies with a fruity outside and an even fruitier filling. The candy came in a large rectangular package with several of them individually wrapped. Common flavors included grape, orange, strawberry, watermelon and chocolate.

The product is perhaps most memorable for a series of television commercials in which one or more apparently uptight characters would take one bite of a Bonkers candy, and a giant fruit such as a bunch of grapes would fall from above and knock them into hysterical laughter. The tagline in the commercials was "Bonkers! Bonks ya out!"[1] Several of the commercials featured an older Southern woman who said in a deadpan voice that "Some folks think Bonkers is gum" after which the aforementioned giant fruit would fall on someone, inducing raucous laughter. The woman would then deadpan the line: "They know it's candy now."

After the commercials stopped running, the popularity of Bonkers waned until it became a rarity, available only in novelty candy stores. The manufacturer has discontinued the Bonkers line of candies.

1 comment:

  1. Just goes to show you that a good commercial can sell a bad product.